The Identity Shift


Reader,

One of the biggest changes you can make with your health isn't changing your workout or your diet. It's changing how you see yourself.

If you constantly think of yourself as someone who is trying to get back in shape, lose weight, eat better, or become more consistent, it can keep you stuck in a cycle of starting, stopping, and starting over.

A different approach is to begin seeing yourself as someone who simply takes care of their health.

That shift might sound subtle, but it can change the way you make decisions.

You don't have to ask, "Do I feel like working out today?" You begin to think, "I'm someone who moves my body."

You don't have to constantly wonder if you should eat better. You begin to think, "I'm someone who takes care of what I put into my body."

You don't have to be perfect. You just have to start building evidence that this is who you are.

That's where self-trust comes from. Every workout you complete, healthy meal you choose, walk you take, or decision you make that aligns with the person you want to be becomes another piece of evidence.

You aren't just trying to change your habits. You're becoming the person who naturally lives them.

That's the idea behind this month's workshop, The Identity Shift. If you'd like to explore this concept more deeply, I've created a recorded workshop with supplemental material that you can work through on your own schedule.

Learn more about The Identity Shift in my October Workshop

October Workshop available October 5th, 2026. Upon regestration, you will receive confirmation and the video with supplemental guides will be sent on the 5th or whenever you register after that.

Register Here:

Brian Tass
Power Play Fitness & Nutrition Coaching

My Power Play 12 Week coaching program is very limited in spaces, especially to start the year. If you want to take a quick "timeout" with me and chat strategy, book a call.

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Brian Tass Fitness Inc.

I help career-driven parents lose 10-30 pounds without extreme dieting. Coaching since 2008

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